Hojicha: The Roasted Tea I Pick When I Don’t Feel Like Matcha

I love Matcha, but I do not think every cup of tea needs a whisk, a bright green colour and a whole morning routine around it.

Hojicha is different. It is roasted green tea, which gives it a warmer, toastier flavour than the fresh grassy taste people associate with Matcha.

Our Mother Earth Hojicha comes through the same three-generation family relationship as our Matcha in China: Yuan, his son Alex and little Alex.

Hojicha is not brown Matcha

They both come from tea, but the processing and preparation are different. Matcha is finely powdered tea that is whisked into the drink. Hojicha is defined by roasting, which changes the colour, aroma and flavour.

What does Hojicha taste like?

Think smooth, mellow and gently roasted, with nutty and caramel-like notes. It is the kind of cup I would pick when I want something warm and uncomplicated.

How to make it

Steep the tea in hot water and enjoy it on its own, or add milk for a simple Hojicha latte. I avoid aggressively boiling water if I want a softer cup.

The family behind it

One of the things I want Mother Earth to keep as it grows is the human connection to the source. Yuan, Alex and little Alex are not a supplier code hidden in a spreadsheet. They are the family relationship behind both our Matcha and Hojicha.

Being able to ask the people behind the tea a question means more to me than finding another anonymous product for the website.

If you are curious about both, try Hojicha and our Ceremonial Grade Matcha on different days. One is not an upgrade on the other.

Your cupboard is allowed to have more than one kind of tea in it.